Company: Awful Waffle
Several months ago, a young couple with "love for all things Belgium" opened a small waffle shop at the southeast edge of BYU campus.
Strategy Their mission is to provide authentic Belgium style waffles and crepes with fresh ingredients to BYU students and local residents at a low price. Also, the young couple want to create a friendly and vigorous environment by passing their passion for European desserts to customers.
Structure The structure of this little shop is quiet simple. After the young couple started this business, their hire one or two BYU students to make the food and take care the daily business.
System Awful waffle has a very flat system. It is more like a family business, the young couple are the managers of the restaurant and the student they hire take care of daily business.
Style The style or the culture of this restaurant is friendly and laid-back. The young couple like to chat with their customers when they are preparing food.
Until now, all those components of 7-S model shows a fairly good alignment with the company's strategy. The atmosphere in the little shop is friendly, and the simple structure and few employees keep the cost down so that the shop is able to provide food at a low price.
Staff&Skills Even though the young couple say they brought the most authentic gourmet waffle recipes from Belgium, their food is not as great as they claimed... The waffle taste plain, and it lacks the most important texture of waffle--the crispness outside and soft gooey inside. The young couple's background knowledge seems solid but their cooking skills seems poor.
Shared Value The value of the shop is offer a friendly environment and gourmet food, which the owners have only achieved half of their goals. If they want to attract more customers and retain old ones, they need to work harder on their cooking skills and keep improving their recipe.
